Our Experts

Our Experts

Our Experts

Vet Team & Subject Matter Experts

Julia Moorhouse

Head of Veterinary Services

Julia qualified at the Royal (Dick) School of Veterinary Science in 2000 and worked in mixed, mainly farm animal practice in the North of England for 13 years before joining Map of Ag (previously EBVC / Evidence Group). She holds the Royal College of Veterinary Surgeons’ Certificate in Cattle Health and Production and completed a MSc in Sustainable and Efficient Food Production at the University of Aberystwyth in 2019.

Julia’s role involves provision of technical advice relating to dairy herd health, welfare, nutrition and management to the dairy industry including processors, retailers and their producers. She also provides direct consultancy advice to dairy farms in the North of England.

Julia’s key areas of interest include feeding management, forage production and youngstock.

Richard Vecqueray

CEO, Map of Ag

Rich is a vet, turned entrepreneur, with over 25 years’ professional experience in farming focusing on animal welfare, health and production as well as the environment and agriculture’s influence on it.

In 2003 he joined Dugdale Nutrition, a ruminant feed compounder, to deliver farm management consultancy and nutrition advice. Two years later founded an independent consultancy business to continue this work, which became Evidence Group (EG) in 2006 when he was joined by James Husband. In the same year he also co-founded TotalDairy, an annual conference event which has gone on to be one of the most successful of its type in Europe over the past 16 years.

James Husband

Senior Livestock Consultant

James qualified from vet school in 1993. He has 28 years of technical experience. This includes a certificate in Cattle Health & Production (RSVS 1998), a diploma in Cattle Health & Production (RCVS 2003), a diploma in Bovine Health & Management (ECBHM, 2006) before becoming specialist in Cattle Health & Production (RCVS, 2009).

James works for Map of Ag across both the business development team, working to understand industry needs, as well as the technical team, supporting and advising clients with the delivery of data and consulting projects to help meet their aims. James oversees many of the environmental sustainability projects day to day, in order to support the industry in understanding opportunities to improve on farm efficiency and environmental sustainability.

Richard Cooper

RCVS Specialist in Cattle Health and Production

Richard Cooper qualified as a vet from Bristol in 2002, subsequently working in Devon and New Zealand. He undertook a farm animal residency at the University of Bristol in 2008, subsequently gaining his RCVS Diploma in Cattle Health and Production and RCVS Registered Specialist status.

Richard provides nutritional consultancy on behalf of Map of Ag to dairy and beef farmers, and veterinary consultancy to processors and retailers in the agrifood supply chain. He completed a master’s degree in Public Health and Epidemiology in 2017, which consolidated his love of using data to help inform farm decision making.

Graham Baird

Veterinary Consultant

Graham Baird qualified from the Royal (Dick) Vet in Edinburgh before spending four years in mixed veterinary practice in northeast Fife. He joined the Scottish Agricultural College Veterinary Service in 1993, working at the VI labs in Inverness and St Boswells in the Scottish Borders, before taking up the role of Veterinary Centre Manager at Perth in 2006.

After leaving SAC in 2011 Graham worked as a Livestock Veterinary Consultant for Zoetis, covering the southwest and north of Scotland. He then moved to CVS to become Regional Director for Farm and Mixed Practices in Scotland and the North of England. He now works as a Veterinary Consultant with Map of Ag.

Jude Roberts

Veterinary Consultant

Jude spent ten years in farm animal practice before completing a PhD and working for a pharmaceutical company and then joining our team of Veterinary Consultants at Map of Ag last year.

Jude is experienced in all areas of herd health and supports farmers and vets with responsible medicine usage as well as focusing on disease prevention and husbandry.

James Breen

Recognised Specialist in Cattle Health & Production Veterinary Surgeon

James qualified as a veterinary surgeon from the University of Bristol in 1998 and after a period in mixed practice returned to Bristol in 2001 to take up a residency in Farm Animal Medicine. He later joined Prof Andrew Bradley and Prof Martin Green on a national dairy cow mastitis research project and was involved in the development of the national AHDB Mastitis Control Plan.

He subsequently completed a three-year RCVS Trust residency in Production Animal Medicine, dividing his time between dairy practice in Glastonbury, teaching, research and laboratory consultancy work with QMMS Ltd in Somerset.

Hugh Martineau

Head of Sustainability, Map of Ag

Hugh Martineau is Head of Sustainability at Map of Ag. Over the last 15 years he has worked with Government departments and private sector clients to review, analyse and develop strategies to address environmental impacts in farming systems.

A major focus area has been in relation to climate change mitigation; developing measuring and monitoring programmes for greenhouse gas emissions and removals including assessment of ‘Net Zero’ emissions strategies.

Philip Shine

Head of Analytics, Map of Ag

Philip’s background is in sustainable energy engineering, his PhD research focused on developing machine-learning models for predicting energy and water consumption on dairy farms in Ireland.

Prior to joining Map of Ag, Philip’s work involved developing web-based tools for minimising energy consumption and increasing renewable energy generation.

TotalDairy Conference Team

Helen Wilson

TotalDairy Conference Sponsor Liaison

A dairy farmer until 2001, when Helen joined Holstein UK travelling to Europe & North America in her role Shows & Events Co-ordinator, organising national events including the National Holstein Show and All-Britain All-Breeds Calf Show plus all Holstein Young Breeder events.

Helen now leads the team responsible for the delivery of Map of Ag’s industry leading projects for clients, ranging from the measurement the greenhouse gas emissions across six supply chains for a big-four supermarket to calculating insights around animal health & welfare for a major milk processor.

Andrew Carrick

Head of Systems

Andrew has been with Map of Ag (previously Evidence Group) for over 12 years where he has worked his way through different areas of the business.

Andrew now manages Map of Ag’s corporate systems, covering the TotalDairy offering. This includes our registration infrastructure and technical support throughout the conference.

Sarah Preston

TotalDairy Conference Finance and Delegate Liaison

Sarah Preston comes from an agricultural background with experience in finance and book-keeping. She currently serves as a key member of the finance team for Map of Ag.

In addition to her work at Map of Ag, Sarah is also the lead finance controller for the TotalDairy Conference, an annual event that brings together dairy industry experts and thought leaders to share insights and best practices. In this capacity, Sarah plays a crucial role in ensuring the conference runs smoothly and that all financial transactions are accurately recorded and reported.

Megan Bryant

Marketing Executive

Megan graduated from Harper Adams University in 2016 with a degree in Business Management with Marketing. She then spent five years with an Agribusiness Consultancy and Land Agency Firm operating across the UK, Poland and the Caribbean.

Megan now manages the Marketing operations for Map of Ag and TotalDairy. Her role involves key communications across a number of brands, working with internal teams and stakeholders on a global scale.